The ideal way to add some new flair to your looks and refresh your clothes in the new year is to add some new labels to your wardrobe. But not just any labels but ones that scream timeless beauty and sophistication. Think designs that flatter your physique and blocks of colours that scream uniqueness. If you were wondering which ones are the best Australian brands to shop from this summer, I’ve made a list of the hottest designers to know. Their collections range from the ultra-luxe to affordable pieces of clothing, which gives everyone a chance to find what they love wearing. After all, a fashionista’s wardrobe is all about mixing the highs with the lows. Now let’s talk fashion, shall we?
For a great part of the century, R.M.Williams has been offering the type of quality that saw its products last people a lifetime and were often passed down to the next generation. Much of the success of the RM Williams Australia based brand is thanks to the elastic-sides riding boots that were first manufactured back in 1934 in Percy Street Prospect, South Australia by bushman and entrepreneur Reginald Murray Williams. What sets these pieces of footwear apart from the rest of the models of Chelsea boots on the market, is their one-piece leather construction and the fact that they go through over 80 hand-held processes before you can see them on the shelves in stores. The simplicity of their design makes them the ideal choice of footwear that can work just as well with jeans as with a suit.
However, it’s not only boots what makes RM Williams Australia best brand – their clothing line is also starting to make an impression globally. The branding has done a complete 180-degree turn in the past couple of years – it’s become a bit more fashion-forward and has started to tap into the market of young professionals.
Spell Byron Bay
This brand produces clothing that is every boho girl’s dream. Spell Byron Bay was established by sisters Isabella Pennefatherand Elizabeth Abegg after Isabella (whose nickname was Spell) started selling hand-crafted jewelry at Byron Bay’s local artisan markets. This label full of cute pieces of clothing quickly grew a cult following (927k on Instagram alone) and has celebrities like Alessandra Ambrosio and Vanessa Hudgens wearing it and supporting it.
Camilla & Marc
Seen on tons of celebrities, everyone from Kendall Jenner to Meghan Markle, the renowned Aussie brand Camilla & Marc has long been a favourite of women in every corner of the world. Boasting astounding 293 k followers on Instagram and having a standout show at this year’s Mercedes-Benz Fashion Week Australia, Camilla& Marc (which was established by designers Camilla Freeman-Topper and Marc Freeman) is becoming more and more popular. I’m sure you don’t need any more convincing – I bet you already are wearing a piece from this brand right now.