In today’s business-driven world, where competition is higher than ever before, it’s pretty difficult for anyone who doesn’t have a proper marketing plan to break through and make a brand for themselves. Granted, the internet has made it much easier for some businesses, especially those whose clientele is the newer, younger and more tech-savvy generation. But if your business’s main audience are the elderly, and less tech-savvy folks, how will you thrive?
Well, there’s a method that was very broadly used in the past century, but a lot of businesses seem to have forgotten about it – hiring mass mailing services. Although this might sound silly, there are many benefits of mass mailing advertisements, brochures and promotional material, some of which are pretty obvious while others not so much. Let’s look into these benefits.
You Save Money
Sending large quantities of mail can be costly, especially if you’re paying the full postage price. Paying a mass mailing company to send mail out in bulk to your target audience can be quite cost saving. This, of course, depends on the amount of mail and the size of the company among other needs, but for instance, if you have a promotional event coming up that needs hundreds or more leaflets delivered all at once, a service like this can save you a lot of money.
High Customer Receptivity
Even if I’m really not that interested into what has been delivered to my mailbox, I’d still open it and take a look at it for at least a minute. I can’t really say I do the same thing when I open my e-mail. There are literally hundreds of spam messages from suspicious users promoting suspicious stuff that might not even exist. I automatically consider most of the mails scams and don’t give them a second thought. However, when I know that someone has taken the time and money to create a piece of paper with a detailed explanation on it about the purpose it serves, I might consider giving their website a visit or visit their store to check things out.
Better Targeting
This is one of the most vital parts of any marketing strategy – finding your target audience to which your services relate best. Mailing lists from mail houses are extremely reliable, so you have a better chance of getting your message across to the right audience. Unlike e-mail listings, a mailing house provides up-to-date and true customer information. You can take advantage of this and customise your promotional message for each and every customer. However, this does come at a higher cost, but it’s all a calculated risk. If you feel like you’re going to get a return on your investment, then by all means, go for it!
